Skip to main content

Who is Tony Crabbe anyway?

Tony Crabbe is an award-winning Business Psychologist who splits his time between thinking, writing, and working on global, strategic projects with multinationals.  At heart Tony is a translator, taking quality research and brilliant thinking from psychology and other fields, and applying them creatively to business challenges. Whether working with leaders, teams or organizations, his work is all about harnessing the very best of human attention; and delivering lasting behavioural change.  This calls for more than just research and psychological insight; it calls for design and creativity.  It also requires the ability to engage people in a way that energizes, but also invites people to go deeper, to surface the A-HAs that can change them.

Tony wrote his book, ‘Busy’ in a wooden shed at the bottom of the garden.  The goal was to toxicify the word ‘busy’…to make it un-cool…because it is.  Like so much of his work, when he became aware of the scale of the busy pathology, he went to the research to find a better response to our world of too much.

Tony took a degree in psychology at Edinburgh University and a Masters in Occupational Psychology at Birkbeck College, University of London. He is more pragmatic than academic. Tony now works around the world, and lives for most of the year on the Mediterranean Coast in Denia, Spain with his wife, Dulcie, and three children. In the summer they migrate for two months to the cooler weather of the Norfolk Broads in the UK, where they live on their old wooden boat, Phoenix.


  • A project in Kenya and Peru that brought senior leaders together from Microsoft, the World Bank and the United Nations, along with significant political figures to work on problems related to eradicating poverty.  This project won the International Optimus Award.
  • Facilitated a series of no-holds-barred team conversations to understand the experience and challenges they faced in a high-pressure environment. Then facilitated concrete planning sessions to build on strengths and address persistent challenges in practical ways. The resultant team-owned solutions drove significant improvements in well-being and equally significant reductions in turnover. The project won a national ‘Management Consultant of the Year’ award, hosted by a UK newspaper.

Busy: How to thrive in a world of too much

It’s difficult to ask anybody ‘How are you?’ without hearing the word ‘busy’ somewhere in their response. We feel overwhelmed by busyness because of the demands on our time: our inbox and our to-do list are bulging, a huge amount of people expect things from us and our organisations are trying to do more with fewer people.

“This is the best book I have read in the past 10 years!”