Accelerating adaptation as tech transforms
Applying psychology to help organizations adapt, lead and thrive at the frontier of the AI transformation.
- Decades of global transformation projects with the world´s leading multi-nationals
- Translates psychology and business insight into practical, high‑impact experiences
- Changes mindset, behavior, capability and energy in a way that sticks
- Best-selling author, TEDx speaker and award-winning psychologist
“Tony clearly has his finger firmly on the pulse of our time.”
– Frits Philips, School of Life
“Tony has incredible insights for any leadership audience. His observations into how we work today have a profound and actionable impact on all.”
– Anthony Pohl, Gartner
Applying psychology to help organizations adapt, lead and thrive at the frontier of the AI transformation.
- Decades of global transformation projects with the world´s leading multi-nationals
- Translates psychology and business insight into practical, high‑impact experiences
- Changes mindset, behavior, capability and energy in a way that sticks
- Best-selling author, TEDx speaker and award-winning psychologist
“Tony clearly has his finger firmly on the pulse of our time.”
– Frits Philips, School of Life
“Tony has incredible insights for any leadership audience. His observations into how we work today have a profound and actionable impact on all.”
– Anthony Pohl, Gartner
Accelerating adaptation
93% of Execs see human issues as being the greatest challenge to AI transformation (HBR).
ADAPT at pace
Unlock and accelerate cultural and business transformation at scale in a practical way.
There is five times more change today (McKinsey)
79% of employees don´t trust their organization’s ability to change (Gartner)
LEAD at the edge
Develop leaders to lead at the messy and uncertain frontier of the transformation.
Leadership capability is not keeping pace (HBR)
32% of leaders were able to deliver their last change successfully (Gartner)
THRIVE in flux
Build people’s capacity to adapt and thrive by harnessing attention and energy.
‘Capacity debt’: no time and energy to engage (Gartner)
50% fewer employees are willing or able to support change (Gartner)
Services
Six examples of the way Tony can deliver impact.
Impact Partnering
Partner with small teams to make transformational impact at global scale.
Just-in-time Leadership
Rapid and hyper-relevant to build capability at the frontier just when it is most needed.
Facilitation
Facilitate conferences, sessions and teams; build facilitation capability.
Culture Conversations
Design agile, whole org sessions to change culture one conversation at a time.
Program Design
Bespoke programs address org needs with experiences that move people.
Thought Leadership
Organizational analysis, framework development, motivational speaking.
Recent articles
Who is Tony anyway?
Tony Crabbe is a Business Psychologist who accelerates adaptation in a business and technological environment that just keeps speeding up and getting foggier. He applies the best psychological research to the very latest transformational challenges in a practical and creative way. Curating the conversations that matter to trigger a-has, generate energy and grow change capacity.
Companies who trust Tony
