Harnessing attention in organizations

… because time is no longer our most limited resource;  attention is


‘Tony is an incredible designer… he has been a critical partner Globally in our cultural transformation’Erica Sprecher, Microsoft




Latest blog posts


This blog will change how you judge

How do you make judgements? Would you be surprised if I told you that many of your judgements had little to do with the facts at all? Consider even the most rational of all choices: what company to invest in. How would you choose to invest your hard-earned money: a review of their trading record,

remote control - Copy

Remote control your creativity

On many evenings, power in our house is defined as being the one holding the TV remote. As we flop down into the sofa, chores done, one of us casually reaches for the controlshalf buried under cushions… Now imagine a TV without controls. A TV that gets stuck on channels – often the wrong channel

towels - Copy

You’re using the wrong arguments to influence people

You have been hired as a consultant to write a card to be left in all of a hotel’s rooms. The purpose of this card is to encourage more people to recycle their towels. What would you write? I have asked this question of many groups, and their answers show huge creativity in style and


Unforgettable presentations

Imagine you never forgot anything. How great would that be? Wrong. A perfect recall would be akin to madness. Forgetting is one of the most useful things the brain does. In a world where we are bombarded by so much information, so many experiences, forgetting is one of our best ways of filtering the useful